Olaf Van Gerwen
Director / Still Photographer / DOP
Olaf Van Gerwen resides with his family in Amsterdam. Traveling the globe, he's either directing or shooting and sometimes does both, depending on the project.
This year at Cannes 2012, Olaf was recognized with a Gold Direct Lion, Silver Integrated Lion, & Bronze Media Lion.
Olaf had directed and filmed the ALS Foundation Netherlands project which has been awarded at Cannes- International Festival of Creativity, for “Ik ben inmiddels- overleden. (Translated from Dutch to English," I Have Already Died").
Publicis, the agency behind the campaign, filmed and photographed nine people suffering from the disease. They publish the material after the death of each patient. It’s the tagline: ”I Have Already Died”. Until now three people are actually deceased.
The campaign reached two important goals. The disease was unknown to the general public until the launch of the campaign.
It gets massive media attention. The campaign, aimed at raising awareness of ALS and raising funds for research, ran on TV and radio, outdoor, in cinemas, via- bannering, social media, a website, and in print.
Additional past awards include:
***** Eurobest 2003 - Shortlist
**** Epica 2003 – Nominee / Eurobest 2003 - Shortlist
*** Epica 2006 – Bronze Award
** Eurobest 2006 – finalist, Epica 2006 – Bronze Award
* Eurobest 2002 – Silver Award
Additional credits for Olaf are not limited to;
Coca Cola Light
Magic Energy Drink
Super de Boer
Drive Max Beer
Sultana Yo Fruit